Chinese residents line up for bags of fresh mountain air
Posted 18/4/2014..,,edited April 4, 2014 -- Updated 0602 GMT (1402 HKT)
Photographs of residents of Zhengzhou, the capital of
China's Henan Province, lining up for a chance to breathe fresh mountain
air via sealed bags.
Making the media rounds
this week are photographs of residents of Zhengzhou, the capital of
China's Henan Province, lining up for a chance to breathe fresh mountain
air via sealed bags.
Some of the more
heart-tugging photos were of parents and grandparents fixing the masks
on children's faces so they can have a few rare sniffs of the fresh O2.
Zhengzhou is one of China's worst cities for air pollution, ranking 10th in a Greenpeace list of the country's most polluted cities in 2013, which used official data from the Ministry of Environmental Protection.
At the time of writing,
Zhengzhou's AQI (Air Quality Index) recorded an "unhealthy" 157. Even
Beijing, often the subject of bad pollution headlines, recorded a
"moderate" AQI of 55 (the capital made headlines with its off-the-chart
AQI reading of 755 last January).
Zhengzhou is one of the worst cities in China for air pollution.
The late-March series of
events were part clever travel marketing gimmick, part public awareness
campaign for China's air pollution crisis, put on by Laojun Mountain
Natural Reserve Development Co.
The company brought in 2,000 cans and 40 bags of air that had been packed in Laojun Mountain, also located in Henan Province.
"A TV crew came to
Laojun Mountain to test the air and found it unbelievably good and we
had the idea of doing this to promote tourism to the area," sales and
marketing officer for the park Khurram Zhang told CNN.
Known for its fresh air,
the mountain was designated a national nature reserve in 1997, and sits
120 kilometers away from the nearest city of Luoyang.
"We collected 2,000 cans
of air from She Shen Ya (a cliff on Laojun Mountain) early last month
and we gave them out in multiple locations as a marketing campaign. It
was gone in 20 minutes," said Zhang.
"We've launched two more events giving away air from the mountain. There will be more free fresh air coming in the fut
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