Hokkaido tuna lands for record 32 million yen at Tsukiji's first auction of 2011

Fish dealers evaluate the fattiness and firmness of tuna lined up for auction at Tsukiji market in Chuo Ward, Tokyo, on Jan. 5. (Mainichi)
Mainichi Japan) January 5, 2011
At the first auction of the year at Tokyo's Tsukiji fish market, a fresh 342-kilogram bluefin tuna from Toi, Hokkaido, was bought for 32.49 million yen, the highest winning bid for a tuna on opening day on record.
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At 32.49 million yen, the tuna sold for the hefty price of 95,000 yen a kilogram. Records going back to 1999 show the highest bid on opening day until now was made in 2001, when a tuna from Oma, Aomori Prefecture, was bought for 20.20 million yen, or 100,000 yen a kilogram. The Hokkaido fish also marks the first time for a tuna from somewhere other than Aomori to fetch highest price at the annual first auction.
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The customers who bought the tuna were, just as last year, a Hong Kong restaurant chain and a high-priced sushi restaurant in Ginza, Tokyo.
"One of the reasons for the high price is that demand for tuna from overseas has grown," said a source from the Hong Kong chain.
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