The Hellenic Navy (HN) (Greek: Πολεμικό Ναυτικό, Polemikó Naftikó, abbreviated ΠΝ) is the naval force of Greece, part of the Greek Armed Forces. The modern Greek navy has its roots in the naval forces of various Aegean Islands, which fought in the Greek War of Independence. During the periods of monarchy (1833–1924 and 1936–1973) it was known as the Royal Navy (Βασιλικόν Ναυτικόν, Vasilikón Naftikón, abbreviated ΒΝ).The total displacement of all the navy's vessels is approximately 150,000 tons.The motto of the Hellenic Navy is "Μέγα το της Θαλάσσης Κράτος" from Thucydides' account of Pericles' oration on the eve of the Peloponnesian War. This has been roughly translated as "Great is the country that controls the sea". The Hellenic Navy's emblem consists of an anchor in front of a crossed Christian cross and trident, with the cross symbolizing Greek Orthodoxy, and the trident symbolizing Poseidon, the god of the sea in Greek mythology. Pericles' words are written across the top of the emblem. "The navy, as it represents a necessary weapon for Greece, should only be created for war and aim to victory."...............The Hellenic Merchant Marine refers to the Merchant Marine of Greece, engaged in commerce and transportation of goods and services universally. It consists of the merchant vessels owned by Greek civilians, flying either the Greek flag or a flag of convenience. Greece is a maritime nation by tradition, as shipping is arguably the oldest form of occupation of the Greeks and a key element of Greek economic activity since the ancient times. Nowadays, Greece has the largest merchant fleet in the world, which is the second largest contributor to the national economy after tourism and forms the backbone of world shipping. The Greek fleet flies a variety of flags, however some Greek shipowners gradually return to Greece following the changes to the legislative framework governing their operations and the improvement of infrastructure.Blogger Tips and Tricks
This is a bilingual blog in English and / or Greek and you can translate any post to any language by pressing on the appropriate flag....Note that there is provided below a scrolling text with the 30 recent posts...Αυτό είναι ένα δίγλωσσο blog στα Αγγλικά η/και στα Ελληνικά και μπορείτε να μεταφράσετε οποιοδήποτε ποστ σε οποιαδήποτε γλώσσα κάνοντας κλικ στη σχετική σημαία. Σημειωτέον ότι παρακάτω παρέχεται και ένα κινούμενο κείμενο με τα 30 πρόσφατα ποστς....This is a bilingual blog in English and / or Greek and you can translate any post to any language by pressing on the appropriate flag....Note that there is provided below a scrolling text with the 30 recent posts...Αυτό είναι ένα δίγλωσσο blog στα Αγγλικά η/και στα Ελληνικά και μπορείτε να μεταφράσετε οποιοδήποτε ποστ σε οποιαδήποτε γλώσσα κάνοντας κλικ στη σχετική σημαία. Σημειωτέον ότι παρακάτω παρέχεται και ένα κινούμενο κείμενο με τα 30 πρόσφατα ποστς.........

Saturday, September 11, 2010

Japanese Business..[ 1776 ]

Renovated Ginza Mitsukoshi department store boosts appeal to younger shoppers

Customers relax on a ninth-floor terrace of the newly refurbished Mitsukoshi Department Store's Ginza outlet in Chuo Ward, Tokyo, on Sept. 11. (Mainichi)
Customers relax on a ninth-floor terrace of the newly refurbished Mitsukoshi Department Store's Ginza outlet in Chuo Ward, Tokyo, on Sept. 11. (Mainichi)

(Mainichi Japan) September 11, 2010
The renovated Mitsukoshi department store in Tokyo's Ginza district opened on Sept. 11 with additional floor space and more youth-oriented features.
The move comes amid the ever intensifying competition among stores to attract more customers in the upscale shopping district, with the Lumine commercial complex becoming most likely to replace the Seibu department store's Yurakucho outlet after the latter closes at the end of this year and other nearby rival stores coming up with various promotion measures.
According to Isetan Mitsukoshi Holdings, the Mitsukoshi department store in Ginza will have a 12-story annex that will be connected to the main eight-story building from the third through eighth floors as well as at the basement. The combined floor space will be about 36,000 square meters, or 1.5 times the original space, becoming the largest department store in the Ginza and Yurakucho area.
A clothing shop in the Mitsukoshi department store's Ginza outlet in Tokyo's Chuo Ward features a cafe to attract younger customers. (Mainichi)
A clothing shop in the Mitsukoshi department store's Ginza outlet in Tokyo's Chuo Ward features a cafe to attract younger customers. (Mainichi)
The renovation, which is aimed at expanding the customer base mainly among younger generations, is the first full-scale project for Isetan Mitsukoshi Holdings since the business integration of Mitsukoshi and Isetan department stores in 2008 and will "put the true value of the integration to the test," according to Isetan Mitsukoshi Holdings President Kunio Ishizuka.

As part of its efforts to attract more female customers in their 20s and 30s, the remodeled Ginza Mitsukoshi will allow for more discretion among sales staff in each shop in the department store in selecting which products they will purchase and sell, a method adopted by Isetan. Another Isetan feature of abandoning partitions between neighboring brand stores will also be introduced.

Following Ginza Mitsukoshi's offensive, other department stores in the area are also desperate to boost their appeal to younger shoppers. The Matsuya department store in Ginza renovated its floors selling clothing lines for young women while launching a new space featuring brand products for women in their 20s and 30s at the Ginza Inz 2 shopping mall near the department store on Aug. 25.

The Matsuzakaya department store has already opened its "Forever 21" fast fashion boutique in its Ginza outlet, while opening in October the "Ufufu Girls" brand shop of clothes for women in their 20s and 30s, which became a hit at the Matsuzakaya group's Daimaru department store in Osaka's Shinsaibashi district.

The Takashimaya department store in the Nihonbashi district, about 1.5 kilometers away from Ginza, has also introduced a child clothing line from a Northern European brand amid concerns that the store's predominantly family-based customers could switch to stores in Ginza.

On Sept. 8, Lumine became most likely to succeed the Seibu department store premises in Yurakucho after its Dec. 25 closure and is set to open a new outlet there in the fall of 2011. A subsidiary of East Japan Railway Co. (JR East), Lumine currently operates 13 outlets mainly at major train stations in the Tokyo metropolitan area, featuring youth-oriented fashion brands. The Yurakucho outlet will be Lumine's first venture outside train stations.
Year-on-year sales at department stores nationwide dropped for the 29th consecutive month in July. 

A senior official with a major department store expects that Ginza Mitsukoshi's renovation will "prompt department stores to draw renewed attention from customers," but the emerging budget apparel stores in the Ginza district, including Uniqlo and H&M, are threatening to foil such expectations. Lumine's foray into the Ginza and Yurakucho fashion market could further escalate the fierce competition between fast fashion apparel stores and conventional department stores.
Click here for the original Japanese story

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