(Mainichi Japan) April 15, 2010,,
Excitement over the third installment of author Haruki Murakami's hit "1Q84" series is reaching fever pitch in advance of the book's Friday release, with some bookshops set to put the latest volume on sale at the stroke of midnight.
Books 1 and 2, released together in May last year, have sold a combined 2.44 million copies, and Book 3 is expected to reach similar smash hit status.
"In these tough times for publishing, bookshops, too, rush to stock the hot sellers," says Yoshiaki Kiyota, president of Shuppan News Co., a publishing news outlet. "Reader expectation is high, and it's turned into a hungry market. This is happy news for the publishing industry," he continued, adding "1Q84 Book 3" is certain to become a runaway best seller.
Shinchosha Publishing Co. printed 200,000 copies of Book 1 and 180,000 of Book 2 when the novel first went on sale, not nearly enough to cover the flood of orders that greeted the books' release, and many bookshops went quickly out of stock. In anticipation of a similarly enthusiastic response, Book 3 will have an initial run of 500,000 copies.
However, with some 25,000 pre-orders already logged with Internet bookseller Amazon as of April 8, even 500,000 looks to be too few, and Shinchosha has already made plans for another 200,000-copy run.
New books usually arrive in storefronts at different times depending on region. "1Q84 Book 3," however, will hit bookshelves across the country simultaneously, according to the publisher. Meanwhile the content and cover of the book have been kept top secret, which has served only to further stoke readers' anticipation.
Some shops, including the Aoyama Book Center's Roppongi branch and the Tsutaya at Shibuya's famed scramble intersection, will begin sales of the book at midnight, while Books Sanseido in Tokyo's Jimbocho neighborhood and Maruzen in the Marunouchi district will open special "1Q84" booths at 7 a.m. Friday.
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